The desire to discover
Canon's future success lies in the creation of extraordinary new products and we place enormous importance on research and development (R&D). The Advanced Technology Business Unit (ATBU) was established to create a strong marketing focus for
all our R&D activities in Europe.
Incorporating our two R&D sites in France (Canon Research France) and England (Canon Research
Europe), the ATBU aims to turn every innovative technology into a commercial venture. Although the focus lies in creating new market opportunities for Canon's Business Units, mainly in Europe or on a global scale, we also offer new
technologies to third party companies.
R&D is so vital to us that the Canon global group invest 7.5% of consolidated revenue in it, significantly more than other companies. Our Research and Development engineers have filed more than 600 patents. This provides Canon Europe with a strategic
lead on its competitors.
Our R&D focuses on a variety of areas including: text and image retrieval technologies, 3-D graphics, speech recognition and natural language processing, image communications, plus networking technologies.
Many of the technologies we develop are embedded in other products, devices or software solutions. Frequently they provide the additional features which transform a good product into an outstanding one.
For the first time ever, Canon Europe has the ability to research, develop, manufacture, market and sell products developed in and for its region.
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