Canon and Fashion

From capturing the hottest in high street chic to the finest haute couture, Canon has been a long-standing supporter of the world of fashion for many years now.

As we move into the fifth year of our sponsorship, 2010 sees Canon's continued support as Title Sponsor of London and Milan Fashion Weeks and a Key Sponsor of Paris Fashion Week - events where designers display their latest collections and buyers discover the season’s new styles.

Supporting the professionals
Ensuring professionals have everything they need to capture the latest trends is paramount at all Canon sponsored events, from our latest colour-matching technology used by designers, to our advanced Digital SLR cameras favoured by professional photographers.

February's London Fashion Week ran from 19th-24th February and featured a dedicated Canon Professional Services Centre at the event's new home - Somerset House on London's Strand.  The facility provided accredited photographers with wireless internet access, printers and a team of Canon support technicians leaving them free to concentrate on the most important part of their job - shooting images.

As usual, when shows took place away from Somerset House, exclusive branded Canon buses were on hand to shuttle photographers between venues so they didn't miss a moment of the action on the Capital's catwalks.

Past fashion projects
Our extensive support of professional photographers during Fashion Weeks builds on previous European fashion projects, We Speak Image, and The Other Side of Fashion where the talents of 100 of the world’s most influential style icons were recruited to reveal an insider’s perspective on the international fashion scene. Both projects raised thousands of Euros for the European Red Cross Societies. Find out more about Canon and The Red Cross.

James Leipnik, Chief of Communication and Corporate Relations at Canon Europe said: “The power of image is at the heart of the world of fashion. Our leading imaging solutions are used to deliver outstanding results throughout the industry, from image capture through to colour-matching and professional quality printing.

"The continuation of our successful collaboration with these Fashion Weeks reflects our passion for creating products that help to unlock creative potential in everyone and we are delighted to once again provide extensive support to professional photographers to enable them to capture striking images both on and off the catwalk".