Slim, stylish, point-and-shoot simplicity – Canon unveils new IXUS and PowerShot A-series models

United Kingdom, Republic of Ireland, 29 January 2013 – Canon today adds a collection of new stylish models to its renowned compact digital camera range, with three high-zoom IXUS cameras and a new PowerShot model. The high-performance IXUS 255 HS and slimline IXUS 135 and IXUS 132 combine distinctive design with Canon’s acclaimed imaging and lens technologies, offering stunning results and slim, stylish metal bodies. The new entry-level PowerShot A2500 provides point-and-shoot ease in a modern, compact and affordable design that can be taken anywhere and used by every member of the family.

Picture_CIG_IXUS 255 HSPicture_CIG_IXUS 135
IXUS 255 HSIXUS 135
Picture_CIG_IXUS 132Picture_CIG_PowerShot A2500
IXUS 132PowerShot A2500

Designed to make it easier for users to share their images or video clips with friends, family and followers, the IXUS 255 HS and IXUS 135 are the latest additions to Canon’s expanding range of Wi-Fi enabled cameras. Easy connectivity to smartphones and tablets allows uploading to popular social networks, whilst GPS via mobile functionality means users can track their nights out and holidays by tagging location data.

Powerful imaging throughout the range
From entry-level through to advanced models, Canon’s entire compact camera range is designed to make it easy to capture high quality images and video that users will want to share. The 16 Megapixel sensors of the IXUS 135, IXUS 132 and PowerShot A2500 combine with Canon’s DIGIC 4 image processor to produce poster-size images with minimal noise and natural colours – perfect for family events, holidays or simply capturing the everyday. The IXUS 255 HS features Canon’s advanced HS System, with a 12.1MP CMOS sensor and DIGIC 5 processor, which allow this model to excel in low-light situations, capturing sunsets, evening events or nights out with friends easily, with a reduced need for the flash.

Canon’s extensive heritage in optical engineering is central to the superior performance and compactness of these new models. The ultra wide-angle 24mm, 10x optical zoom of the IXUS 255 HS allows users to get even closer to the action and capture every detail, and both the IXUS 135 and IXUS 132 pack a 28mm, 8x optical zoom into a super-slim body that can easily slip into a pocket. Advanced optical Image Stabilizer technology with Intelligent IS selects from seven¹ different modes to combat camera shake and ensure video is smooth and stills are crisp – even in challenging shooting conditions. Each new model also features ZoomPlus technology, a high quality digital zoom that up to doubles the reach of the lens while maintaining image detail.

Express your creativity
All four new cameras have been designed to make it easier than ever to shoot high-quality, creative images and HD video footage. The new entry-level IXUS and PowerShot models feature Smart Auto, which detects up to 32 different scenes and applies the most appropriate settings to capture the perfect shot. Creative modes like Miniature Effect, Toy Camera Effect, Fish-eye Effect and Monochrome can also be used to enhance an image, add drama, or give it a unique, fun perspective.

The IXUS 255 HS also features a new Hybrid Auto mode, which provides a fresh way to capture high-quality stills and HD movies with minimum effort. Hybrid Auto uses Smart Auto with Scene Detection technology for shooting stills with optimal settings, and also captures up to four seconds of movie footage prior to the shutter being released. All movie clips captured during the day are then merged into one behind-the-scenes movie, which can be shared online to give friends a unique insight into any collection of photos.

Power to share: anytime, anywhere
The IXUS 255 HS and IXUS 135 make it easy to share images with friends and family via social networks, smartphones and tablets. Using Wi-Fi² connectivity, the cameras can be wirelessly connected to smartphones or tablets, and images can be instantly uploaded to Facebook, Twitter or YouTube via Canon’s CameraWindow app. With GPS via mobile functionality, users can add the GPS location data logged with their smartphone to their photos, so they can track where each shot was taken.

Free access to CANON iMAGE GATEWAY also allows users to share image albums, or back up photos and movies directly from the camera over their home Wi-Fi network. Images can also be transferred to a range of home devices, including PCs, or compatible wireless printers³.

Stylishly designed, perfectly compact
The new IXUS models feature stylish, metal bodies – with compact, sophisticated designs that slip into any pocket or handbag. The IXUS 135, IXUS 132 and PowerShot A2500 feature large 6.7cm (2.7”) screens, while the IXUS 255 HS features a high quality 7.5 cm (3.0”) PureColor II G LCD screen with a 460k dot resolution – ideal for framing and reviewing shots in crisp detail and vivid colour, even from awkward angles or in bright sunlight.

All four models feature a new Eco mode, which helps users continue shooting for longer by conserving battery life, capturing up to 30% more photos – perfect for family days out, or holiday use.

IXUS 255 HS key features:

  • 10x zoom, 24mm ultra-wide lens; 20x ZoomPlus
  • HS System: 12.1 MP CMOS and DIGIC 5
  • Intelligent IS
  • Wi-Fi for easy sharing; GPS via Mobile
  • 7.5 cm (3.0") PureColor II G LCD
  • Smart Auto (58 scenes)
  • Full HD movies
  • Face ID
  • High-speed shooting
  • Creative modes

IXUS 135 Key features:

  • Stylish Wi-Fi IXUS in four colours
  • 8x zoom lens, 28mm wide-angle
  • 16 Megapixels
  • Intelligent IS
  • Wi-Fi for easy sharing and GPS via Mobile
  • Smart Auto (32 scenes)
  • HD movies (720p) with movie button
  • 6.8 cm (2.7") LCD
  • Fun and creative modes
  • Eco mode

IXUS 132 key features:

  • Stylish IXUS in four colours
  • Get closer: 8x zoom lens, 28mm wide-angle
  • 16 Megapixels capture fine detail
  • Intelligent IS for sharp results
  • Smart Auto (32 scenes)
  • HD movies (720p) with movie button
  • 6.8 cm (2.7") LCD
  • Fun and creative modes
  • Eco mode

PowerShot A2500 key features:

  • 16.0 Megapixels
  • 28mm wide, 5x zoom lens; 10x ZoomPlus
  • 6.8 cm (2.7”) LCD
  • HD movies (720p) with movie button
  • Smart Auto plus Help button
  • Digital IS
  • Eco mode
  • Face Detection
  • Live View Control
  • Fun and creative effects

¹ Normal IS, Dynamic IS, Powered IS, Panning IS, Macro IS, Tripod Mode, Dynamic Macro IS
² Compatibility varies by device. Please visit www.canon-europe.com/wirelesscompacts for more information
³ Printers must be compatible with PictBridge via Wireless LAN

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Further Information
IXUS 132 - bilder
IXUS 135 - bilder
IXUS 255 HS - bilder
PowerShot A2500 - bilder
IXUS 132 - spesifikasjoner [PDF, 32 KB]
IXUS 135 - spesifikasjoner [PDF, 56 KB]
IXUS 255 HS - spesifikasjoner [PDF, 33 KB]
PowerShot A2500 - spesifikasjoner [PDF, 40 KB]
Forklaring av teknologier [PDF, 145 KB]
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