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“The market for super zoom cameras has traditionally been dominated by high-end models targeted at advanced photo-enthusiasts,” explained Mogens Jensen, Head of Canon Consumer Imaging, Europe. “The PowerShot SX series addresses a growing gap in the market for more compact models that offer the same level of optical performance but at a lower price point.” With the European digital camera market now led by repeat purchases, research indicates that consumers are increasingly attracted by features that match the way they take photos – and for a large number of European households, optical zoom is key. According to a recent survey from InfoTrends, overall camera quality and extended zoom were two of the leading factors cited by European camera upgraders.
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