Each year, the iF Awards jury, made up of top-class designers and industry leaders, selects the best in international design amongst 2,500 entries from more than 30 countries across six award categories. The iF Awards have been organised by the International Forum Design since 1953 and are now recognised as one of the most prestigious design awards in the industry.

The Canon Digital IXUS 110 IS was particularly commended for the sophisticated design of its interface which enables fast and easy operation of the camera. The newly developed user interface rotates smoothly on the screen allowing swift actions and no missed shutter opportunities. Of particular note is the ability to select favourites and select pictures simply by shaking the camera.

The Canon PowerShot E1 was commended for the simplicity of the packaging design as well as the significantly reduced level of materials used, reducing the impact on the environment.

Masaaki Sakai, Senior General Manager of the Design Centre, Canon Inc., commented, “We are extremely pleased that the Digital IXUS 110 IS has been awarded the iF Gold Award. The first Digital IXUS was released in 2000 and has seen many technology upgrades since. Canon has focused heavily on user interface design to improve ease-of-use and experience quality.”

“For the Digital IXUS 110 IS specifically, we have improved the wheel operation to give smoother access to settings and the image library. In receiving this award Canon is further encouraged to design more easy-to-use, high-quality and innovative interface experiences.”

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