For London Fashion Week in February 2009, Canon provided a dedicated support centre for professional photographers on site to ensure that all accredited photographers had everything they needed, from internet access and printers to a dedicated team of Canon support technicians. In addition, exclusive Canon buses shuttled photographers between shows to ensure they didn’t miss a moment of the capital’s catwalks. All visitors to the event were invited to Canon’s exhibition space, where its award-winning range of professional imaging products were available to try. Canon is also principal sponsor of Milan Fashion Week and sponsor of Paris Fashion Week. This extensive support in London builds on Canon’s previous European consumer fashion projects, We Speak Image and The Other Side of Fashion, which raised thousands of euros for the Red Cross Societies. Following the announcement of the continuation of the sponsorship, Hilary Riva, Chief Executive, British Fashion Council commented: “We are delighted that Canon will continue to support London Fashion Week, one of the world's highest profile events which showcases both emerging and iconic British designer businesses to a global audience. Canon has become a valuable partner and we look forward to working with them on innovative projects to promote British fashion." James Leipnik, Chief of Communication and Corporate Relations at Canon Europe said: “The power of the image is at the heart of the world of fashion, and Canon’s leading imaging solutions are used to deliver outstanding results throughout the industry, from image capture through to colour matching and professional quality printing. “The continuation of our successful collaboration with these Fashion Weeks reflects our passion for creating products that help to unlock creative potential in everyone and we are delighted to once again provide extensive support to professional photographers to enable them to capture striking images both on and off the catwalk.”
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