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New for 2008, Motion Detection Technology is included in PowerShot models for the first time. This clever technology helps to combat blur caused by movement such as the kids running around, or by camera-shake as you take a quick snapshot. Motion Detection Technology corrects just the right amount for blur-free images at maximum quality. Face Select & Track also comes to the PowerShot A-series for the first time. Perfect for taking photos in crowded situations – like sports days, birthdays and crowded tourist attractions – Face Select & Track locks onto a face of your choice and continually updates the settings for the best results. Whenever you choose to take your shot, you get an in-focus, natural-looking face. The auto focus system has been enhanced on all three cameras, for improved performance in low light situations. Three cameras, three purposes
Each of the new PowerShot cameras fits into the family in a different way: The first camera: A perfect first digital camera, or as a second camera for all the family, the PowerShot A470 is great value, simple to use and comes in four fun colours (Silver, Blue, Red, Green). With 7.1 Megapixels and a 3.4x optical zoom, you can always be sure of a great image. The all-rounder: The PowerShot A580 is the ideal camera for holidays and family days out. 8.0 Megapixels and a 4x optical zoom deliver great quality images, while Easy mode puts the camera in control of all settings, so even beginners can join in the fun. Taking control: Adventurous photographers can get more control over their images with the 8.0 Megapixel PowerShot A590 IS. Full Manual control and a range of optional lens accessories widens your options creative options. A 4x optical zoom and optical Image Stabilizer gives you enhanced low-light performance too, perfect for shooting long into an evening with the family. The PowerShot A590 IS, PowerShot A580 and PowerShot A470 will be available from March 2008, priced at the following:
PowerShot A590 IS £159.00 RRP inc. VAT / €229.00 RRP inc. VAT
PowerShot A580 £139.00 RRP inc. VAT / €199.00 RRP inc. VAT
PowerShot A470 £109.00 RRP inc. VAT / €159.00 RRP inc. VAT
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