2015 proved to be an exciting year for Canon's UK and Ireland operations. Across the business we continued to see a growth in the value of the image, both on the consumer and the business side.
Within businesses, the value of images and the processes that surround them is continuing to be realised. Whether it is a scan of a document, a photo or a design file, these images and the information they contain are the life blood of an organisation. Canon is trusted by our customers to not only improve the flow of these images and information through their business, but also to help them better utilise them to increase revenue or provide improved customer experience.
For consumers, the increasing number of images captured and shared is hugely exciting. Photos provide memories and a strong emotional connection and the value of these is incalculable. At Canon, we're working not only to assist our customers to capture better memories but also to enjoy and value them. As part of this, in April 2015 Canon acquired Lifecake, a London-based digital start-up, which helps parents store, share and relive key moments in their children's lives.
The opportunities and value imaging offers were demonstrated at the Canon EXPO 2015, held in Paris in October. The event was a comprehensive showcase capturing the full depth and breadth of Canon's vision, highlighting our best-in-class imaging solutions and dedication to providing industry-leading products. During the event we were able to take visitors on a journey, demonstrating with real world scenarios how our products and offerings help to enhance businesses of all sizes while removing excess cost and opening the opportunity for new revenue streams.
Closer to home, there was palpable excitement across the country as England hosted the 2015 Rugby World Cup and, for the first time, Canon partnered with Rugby's showcase event. During the event we were able to demonstrate the benefits of Canon technology, sharing aspects of the tournament in a new light with interactive customer experiences such as incredibly high quality 360 degree stadium shots and the opportunity to photography training sessions with world class photographers.
In line with our corporate philosophy of 'Kyosei', living and working together for the common good, we were pleased to relaunch our apprenticeships programme within 2015. The programme brought eight young people into a range of roles within the company, providing them with vital skills and knowledge as they start their careers while bringing fresh ideas and points of view into the organisation. The programme will be further expanded for the year ahead. We also maintained our ISO14001, ISO18001 and ISO9001 accreditation.
Within 2015, we defined our Customer Experience Centre approach and locations have been selected in London and Birmingham. Within these locations we will be able to demonstrate, in real world environments, how issues within an organisation can be addressed using Canon solutions. We look forward to welcoming visitors to these locations in 2016.
Canon (UK) Limited