Our Research and Development engineers have filed more than 600 patents in Europe. This provides Canon Europe with a strategic lead on our competitors.
Canon Europe’s Research and Development is never complete until we’re satisfied that every effort has been made to fully understand what tangible end-user benefits our innovation will help deliver .
The desire to discover
Canon's future success lies in the creation of extraordinary new products and we place enormous importance on research and development (R&D). The Advanced Technology Business Unit (ATBU) was established to create a strong marketing focus for all our R&D activities in Europe.
Incorporating our two R&D sites in France and England (Canon Research Europe), the ATBU aims to turn every innovative technology into a commercial venture. Although the focus lies in creating new market opportunities for Canon s Business Units, mainly in Europe or on a global scale, we also offer new technologies to third party companies.
R&D is so vital to us that the Canon global Group invest 7.5% of consolidated revenue in it, significantly more than other companies. Our Research and Development engineers have filed more than 600 patents. This provides Canon Europe with a strategic lead on its competitors.
Our R&D focuses on a variety of areas including: text and image retrieval technologies, 3-D graphics, speech recognition and natural language processing, image communications, plus networking technologies.
Many of the technologies we develop are embedded in other products, devices or software solutions. Frequently they provide the additional features which transform a good product into an outstanding one.
For the first time ever, Canon Europe has the ability to research, develop, manufacture, market and sell products developed in and for its region.
3D Software Object Modeller (3D S.O.M.)
Canon has developed industry-leading 3D modelling software. Until now, creating a 3-D computer model was expensive and time consuming, requiring specialist skills and hardware. Canon’s 3D Software Object Modeller (SOM) software requires little input from the user and the only hardware needed is a digital camera.
The object is positioned on a formatted sheet of paper and photographed from 20 different positions. The software then references special markings on the paper to calculate the shape of the object and recreate it. Advanced software features, such as texture blending, mean the model is virtually indistinguishable from the original digital images.
When launched, it will be targeted at the business market. End users are many and varied from archivists storing 3--D product models to retailers selling various items on internet sites.