For the ultimate in superzoom – Canon unveils new PowerShot SX510 HS and PowerShot SX170 IS

United Kingdom, Republic Of Ireland, 22 August 2013 – Canon today adds to its collection of powerful compact superzooms with the introduction of the PowerShot SX510 HS and PowerShot SX170 IS – two new cameras that get users even closer to the action. Despite its size, the PowerShot SX510 HS features a 30x zoom and onboard Wi-Fi, providing the ability to capture subjects in the far distance in stunning detail and share straight from the camera.

PowerShot SX510 HS PowerShot SX170 IS
PowerShot SX510 HS PowerShot SX170 IS

PowerShot SX510 HS
Offering greater flexibility to capture a range of subjects, the
PowerShot SX510 HS’ powerful 30x optical zoom lens delivers sharp results throughout the zoom range, even in low-light conditions, whilst the 24mm ultra-wide-angle lens is perfect for capturing anything from sweeping landscapes to group shots of friends. The SX510 HS uses the HS System, which combines a 12.1 Megapixel high-sensitivity CMOS sensor with a DIGIC 4 processor to capture the true ambience of low-light scenes at times like dusk, while maintaining the realism of colours and rich detail, with minimum blur.

Using the Wi-Fi functionality on the PowerShot SX510 HS, photos and movies can be shared on social media sites such as Facebook®, Flickr® and YouTube® directly from the camera, or to smartphones and tablets using the free Canon CameraWindow app.¹ GPS via mobile is also available by using the free Canon smartphone app to add location information from a GPS-enabled smartphone or tablet to images, allowing users to share the exact location of the moment a photo was captured.

In addition to outstanding still images, the PowerShot SX510 HS is also capable of recording Full HD Movies (1080p) complete with stereo sound. Providing a dramatic way to capture the action when shooting fast-moving subjects, the SX510 HS also features Super Slow Motion Movie mode.

PowerShot SX170 IS
Compact and easy-to-use, the PowerShot SX170 IS boasts a versatile lens, with a 28mm wide-angle and 16x optical zoom. The lens enables users to snap a wide variety of scenarios, from group shots at parties, to close-ups of animals on safari. Vivid colours and striking detail can also be captured with the PowerShot SX170 IS’s powerful 16 megapixel sensor creating images that consumers will be proud of. The SX170 IS is also capable of capturing special moments in high-quality HD movie footage.

High quality performance
Both cameras benefit from Canon’s industry-renowned optical Image Stabilizer with Intelligent IS technology that makes it easy to capture sharp shots at longer focal lengths and in low light.

Canon’s ZoomPlus technology also digitally extends both models’ lens reach beyond the maximum focal length while maintaining high image quality, zooming as far as 60x on the PowerShot SX510 HS and 32x on the PowerShot SX170 IS. The PowerShot SX510 HS also includes an enhanced Zoom Framing Assist function with a new Auto mode, which ensures subjects are always in focus even as they move closer to, or away from, the camera.

Both models also feature Eco mode, which helps users continue shooting for longer by conserving battery life. Up to 46% more photos can be captured on the PowerShot SX170 IS and 32% more on the PowerShot SX510 HS thanks to this feature – perfect for family days out, or holiday use.

Creativity in an instant
Smart Auto mode on both models detects up to 32 different scenes and applies the most appropriate settings to capture the perfect shot, whilst Creative modes can be used to enhance an image, add drama, or give it a unique, fun perspective. Once users are ready to experiment even more, they can easily switch to Full Manual Control to take control of individual camera settings, including shutter speed and aperture.

Pricing and availability
The PowerShot SX510HS and PowerShot SX170 IS are available in the UK & Ireland from 23rd August 2013 with an SRP of:

PowerShot SX510 HS - £289.99/€349.99
PowerShot SX170 IS - £169.99/€199.99

PowerShot SX510 HS – Key features:

  • Mini 30x ultra-zoom camera with 24mm wide lens
  • HS System: 12.1 MP CMOS, DIGIC 4
  • Intelligent IS, Enhanced Dynamic IS
  • Wi-Fi²; GPS via mobile
  • Full HD, HDMI
  • Large 7.5 cm (3.0") LCD
  • Smart Auto detects 32 scenes
  • Zoom Framing Assist
  • Full Manual control

PowerShot SX170 IS – Key features:

  • 16x optical zoom, 28mm wide Canon lens
  • 16 Megapixels
  • Intelligent IS
  • Large 7.5 cm (3.0") LCD; Hints & Tips
  • Smart Auto mode detects 32 scenes
  • HD movies
  • Fun Creative Filters
  • Full Manual control
  • Eco mode
  • Rechargeable Li-ion battery

¹ Compatibility varies by device. For more information visit:
² Wi-Fi support varies by device and region. For more information visit:

Further Information
PowerShot SX170 IS Images
PowerShot SX510 HS Images
PowerShot SX170 IS Spec Sheet [PDF, 56 KB]
PowerShot SX510 HS Spec Sheet [PDF, 58 KB]
Technologies Explained [PDF, 149 KB]
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