Canon UK & Ireland launches cashback campaign by inspiring people to capture perfect pictures this summer, whatever happens

United Kingdom, Republic of Ireland, 15th May 2014 – Canon UK & Ireland today announces its new through-the-line spring/summer 2014 campaign to launch its latest cashback which aims to inspire people to capture the season in all its glory, whatever happens. Running across EMEA from May - August, the campaign will go live in the UK and Ireland on 15th May 2014.

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The ‘Perfect Pictures’ campaign will promote Canon UK & Ireland’s latest cashback that offers customers up to £100/€120 cashback on a range of selected Canon products including DSLRs, compact cameras, lenses, video cameras and printers.

The campaign will be bought to life through all marketing channels. The print campaign will run in national, lifestyle, consumer tech and specialist photography media, as well as across digital platforms and web and mobile executions. Out-of-Home placements will feature on premium large screens at landmark sites such as Canary Wharf, Manchester One and St Enoch in Glasgow. Experiential, in-store, PR and social media activity will also be rolled out simultaneously utilising the campaign assets.

“We all look forward and want to make the most of our summer, and the ‘Perfect Pictures’ campaign aims to get people capturing those summer moments.” said Susie Donaldson, Consumer Imaging Marketing Director, Canon UK & Ireland. “We hope that the campaign and the engaging content we have created will inspire people to do their memories justice, come rain or shine, whatever happens.”

The Canon team worked with JWT, Canon Europe’s retained advertising agency, to develop the creative, and PHD conducted all media buying in the UK and Ireland.

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