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As the Official Supplier of Imaging Solutions for The 2014 Ryder Cup, golf’s premiere team contest where teams from Europe and the United States compete against each other every two years, Canon will be bringing a first to the competition to enhance the spectators’ experience, taking deep zoom panorama shots of the first tee and surrounding fans with two Canon EOS 5D Mark III Digital SLR cameras¹. The Canon panorama photographs will be captured throughout the week and will be available to view online at www.canon.co.uk/golf, The Ryder Cup Spectator App and shared via Canon’s social media channels. The photographs will be shot in high resolution gigapixel format, and fans will be able to zoom in to the crowd to find and tag themselves, so they can share the experience with their friends and family on social media.
The Canon Professional Services (CPS) team will be on site at the 2014 Ryder Cup Media Centre to provide support for accredited photographers with advice, essential maintenance, equipment loans and help with minor repairs. Canon will supply 70 printers and multifunctional devices to The 2014 Ryder Cup organisers for all printing, copying and faxing needs. Canon print solutions will also be used to create commemorative photobooks for players and team captains at the end of the tournament.
Cyprian da Costa, European Brand Communications Director, Canon Europe, Middle East and Africa, commented: “We are delighted to support The 2014 Ryder Cup and the professional sports photographers there to capture the emotions and team spirit of one of the world’s most exciting golf events. We are also inviting fans to experience a new angle on the tournament with the Canon panorama photographs and share their own Ryder Cup moment on social media in a new way.”
The Ryder Cup is golf’s premiere team contest, pitting Europe against the United States, and is one of sport’s most prestigious and popular brands. More than 250,000 spectators are expected on site during the six day event, with a further global TV audience of 500 million people across 183 countries.
¹ For the panorama photography: two Canon EOS 5D Mark III Digital SLR cameras, EF 70-200mm f/2.8 IS USM and EF 8-15mm F/4L fisheye USM lenses will be used