The annual Interbrand Best Global Green Brands report is based on consumer research designed to examine the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance. In Canon’s case, that perception has improved considerably and the Gap Score has narrowed to +3.8 from +6.56 in 2013.
Susan Stuart, Sustainability Director, Canon Europe, Middle East and Africa, said: “Our commitment to sustainability helps us add value to customers in meeting their own business and sustainability goals. It connects us to society by enabling people to capture, document and record the world around them.”
“Sustainability is a strategic imperative for Canon which is embedded deeply within our culture, as well as in our strategy and how we do business. Our approach is based on the Canon corporate philosophy of Kyosei, a Japanese word that means living and working together for the common good.”
Only companies featured on Interbrand’s annual Best Global Brands list are considered for the Best Global Green Brands report. To become one of the top 50 Best Global Green Brands, organisations must perform well in terms of both sustainability performance and consumers’ perception of it.