We encourage PSPs to carefully consider what they want to achieve for their business, and how that aligns with the challenges that their end customers are experiencing. Whilst doing so, PSPs must understand that technology innovation, in isolation, is not the only solution for reaching their goals. Technology is only one part of the equation – what’s important is that we are able to paint an inspiring picture of what their business could become, enabled by the possibilities of contemporary digital printing technology.
The most progressive PSPs understand the need to put their energy into driving new business that will attract additional print volumes to achieve the full commercial benefit of their digital investments. While we understand and actively support the need for PSPs to root out inefficiency and look for all potential cost savings, there comes a point in any business where the potential for measurable gains from this approach runs out.
PSPs seeking long-term growth need to capitalise on their enhanced digital capabilities to bring forward new products and services that really improve their end customers’ businesses. That may be by eradicating waste, reducing time to market for printed materials, unlocking the profit potential of customisation, or enhancing consumer response to boost sales.
The true purpose of innovation in any print business should be to create enhanced value for customers. When we do so, we build meaningful, balanced partnerships that deliver quantifiable benefits for everybody in the print value chain.