Customer retention: building and guarding long term relationships

Ensure customers stay with you year after year

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Protect your relationship with your customers

Building long term valued relationships

Please download this guide linked to this article which has been prepared for you by Jo Lloyd, a leading independent business and training consultant, as part of series of self-help documents designed to help you with business development.

In this guide Jo examines the value of building and nurturing existing relationships with customers. Successful businesses usually look for every customer facing action to build on the next, enabling them to focus on building long term relationships.

It is important to work on some simple steps to impact meaningful relationships. In this guide, Jo will walk you through how having a proactive approach can have beneficial outcomes.

Don’t underestimate the support your business can offer. Embrace it and ensure it is clear to your customers what they can expect from a partnership with you. This can ensure you are not just seen as a supplier but a trusted member of their team.

Not taking your customers for granted and taking the time to understand their challenges can help ensure you are providing them with the right service. As markets change and develop, their challenges can evolve, meaning what you can offer them can also evolve.

Jo is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their business development ambitions.

Jo Lloyd, Managing Director, Cotmandene Training and Development Ltd

Providing invaluable experience in sales and management and behavioural training within the print industry.

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