An introduction to social media and how it can benefit your business
Understand the role social media can play for your business and how the use of different platforms can support your marketing
Discover how to use Facebook to reach your customers
Please view or download the short guide linked to this article which has been prepared for you by Jacky Hobson, a leading independent marketing practitioner and consultant, as part of a series of self-help documents designed to help you develop and deliver a complete marketing strategy for your business or division.
In this guide Jacky highlights some helpful tips on getting started with Facebook. For most businesses looking to amplify their marketing communications, Facebook can often be the first port of call. Many consumer facing organisations have seen great success from utilising Facebook as a channel. This can be a great way to communicate your services.
As a print service provider, if your target audience is the general public, a Facebook business page could be a great way of targeting and engaging with your customers and prospects.
This guide will help you to understand if Facebook is the right channel for your business. There are some helpful hints and tips for how to get the most out of your page. From the creation, to the settings and finally bringing your page to life.
Jacky is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their marketing ambitions.
Jacky Hobson (Mentor)
Director, Up Marketing
30 years of marketing experience, developing marketing strategies, plans and tactics to support clients' business plans.