10 Top Tips
for Identifying your USP

Identify your unique selling point

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Get ahead with your unique selling point

Understanding the value of your USP and how to utilise it

Please view or download the short guide linked to this article which has been prepared for you by Jacky Hobson, a leading independent marketing practitioner and consultant, as part of series of self-help documents designed to help you develop and deliver a complete marketing strategy for your business or division.

In this guide Jacky will walk you through the benefits of identifying what your unique selling point (USP) is and how to use it to your advantage when developing your marketing materials.

This guide will support you in analysing who your audience is and what their requirements are. This will help you to identify what your company offers to address customers’ ‘pains’.

Developing your USP requires you to push the boundaries of your thinking and have the confidence to be bold. Jacky’s helpful tips will ensure you can approach this in a structured way. You’re not on your own!

Every print organisation or facility has something unique to offer. This guide will help you to bring that unique perspective to the forefront of your marketing tactics and ensure everyone knows!

Jacky is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their marketing ambitions.

Jacky Hobson (Mentor)
Director, Up Marketing

30 years of marketing experience, developing marketing strategies, plans and tactics to support clients' business plans.

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Jacky Hobson

Discover how the Canon Ascent Programme can assist you