An introduction to social media and how it can benefit your business
Understand the role social media can play for your business and how the use of different platforms can support your marketing
Discover the power of using Twitter for your business
Please view or download the short guide linked to this article which has been prepared for you by Jacky Hobson, a leading independent marketing practitioner and consultant, as part of a series of self-help documents designed to help you develop and deliver a complete marketing strategy for your business or division.
In this guide Jacky explores the best ways to start using Twitter, highlighting some useful tools within the platform to help you amplify your business.
You can start by finding the right accounts to follow. This could be suppliers, industry experts and trade associations to name a few. This will ensure you are receiving relevant content on your feed.
Finding your way around Twitter is incredibly straight forward and can provide a great way to communicate with your industry peers and of course, customers! A key tip is to let people know you are there through posts and retweets.
Jacky is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their marketing ambitions.
Jacky Hobson (Mentor)
Director, Up Marketing
30 years of marketing experience, developing marketing strategies, plans and tactics to support clients' business plans.