Cracking open the buying cycle

Discover how to identify your most valuable prospects


Understanding the Buying Cycle

Simple techniques for approaching the buying cycle

Please download the guide linked to this article which has been prepared for you by Jo Lloyd, a leading independent business and training consultant, as part of a series of self-help documents designed to help you with business development.

Our markets have had many challenges over the last few years and as we enter a new world, it is important that we stop and reflect. Are we making the right investments and pursuing the right opportunities? This guide helps explore the buying process and to apply focus in the right place.

The guide tackles 3 key areas when addressing the buying process. Firstly, how to identify your most valuable prospects. How to address the correct customer pain points? Finally, understanding how to facilitate the buying process your prospects adhere to.

By successfully adopting these simple strategies it can eliminate business teams wasting effort, increase revenue predictability and finally improve on the investments you are making around sales and marketing.

Jo is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their business development ambitions.

Jo Lloyd (Mentor)
Managing Director, Cotmandene Training and Development Ltd

Invaluable experience in sales and management and behavioural training within the print industry.


Jo Lloyd

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