A competitive advantage: how Atruvia hit max productivity with the ColorStream 8160

Headquartered in Frankfurt am Main, Atruvia – with around 5,100 employees – has established itself as a top three company in Germany for output management involving highly sensitive data. Atruvia's positioning in output management is based on its trusted reliability and advanced security standards.

The company also has a strong and growing presence in the document management, printing solutions and shipping markets, as it is working hard to be among the best in this sector.

IT security for Atruvia’s processes and systems is guaranteed and certified. That’s why its printing locations in Karlsruhe, Berlin and Münster form a sophisticated backup system so that every production process is consistently secure and timely.

Absolute data security is key, making Atruvia well placed to act as a digitalisation partner for sensitive business communications.

For decades, the company has worked with Canon in continuous printing, digital printing systems and workflow software. Among Atruvia's driving forces in digital printing are the Canon ColorStream systems, which offer high production efficiency and low operating costs for a wide range of applications.

Due to the continuous evolution of technology and quality requirements, coupled with the growth of the Group, Atruvia was looking to invest in innovative, high-performance and efficient printing technology.

"As part of our growth strategy, we rely on leading printing technologies that stand out in terms of volume and colour fidelity," explains Christian Kempf. "With the new ColorStream 8160, we achieve the highest level of productivity and have the opportunity to increase speeds even further if required."

The high degree of automation allows production at peak efficiency. Atruvia’s experience with Canon's predecessor models, the ColorStream 3000 and 6900, has been consistently excellent, displaying high reliability as well as minimal maintenance and short downtimes. That prompted the business to look to the latest Canon digital printing system from the ColorStream family as a twin line.

Christian Kempf has also been impressed by the Canon Chromera ink, which is now being used to upgrade Atruvia's five ColorStream 6900 twin installations: "From market observation, we know that Chromera inks are extremely colour intensive and thus close to offset. This is definitely the best deal available right now." The brilliant colour depth particularly stands out on 'all-over' prints.

This means that Atruvia can attract customers through its excellent print quality and maximum colour fidelity for individual in-house colours. It made sense for Atruvia to equip the ColorStream 6900 twin lines with the new Chromera inks across all locations.

With the option of further increasing the print speed of the ColorStream 8160, Christian Kempf is looking ahead to existing and future production challenges and business with new customers. As a service provider, the focus is on printing everything on demand at impressive speeds in one pass, with no need for preprints or overprinting.

All of these benefits support Atruvia's position in the market and deliver competitive advantages that generate interest. In addition to banks and insurance companies, Atruvia also focuses on medium-sized or industrial companies that rely on classic correspondence in paper form.

"We appeal to interested parties who want to outsource larger volumes, for example because their own in-house printing department is no longer cost-effective or shies away from investing in pioneering technologies because the volumes required are not generated," says Christian Kempf. Supported by Canon technology, Atruvia offers solutions ranging from document management and printing to shipping and archiving.

Atruvia now also provides a solution for customers with lower print volumes. Atruvia EcoDoc is ideal for smaller shipping volumes as well as for peaks in production. With a simple and trouble-free contract structure, the full scope of Atruvia Output Solutions can be accessed in no time at all.

Atruvia customers have further opportunities to reduce costs.
"Thanks to our experience, advice, streamlined workflows and economical print production, we reduce paper waste and rejected products to zero, provide a fresh impetus for appealing to customers and also helping with postage optimisation. In doing so, we pass on one-to-one, volume-specific shipping discounts to our customers," says Christian Kempf. "After all, postage is one of the biggest cost drivers."

Concluding, Christian Kempf states that "thanks in part to Canon's pioneering technology and Chromera inks, we are able to provide our customers with the best print quality across all three locations." That guarantees Atruvia’s customers secure and high-quality production at three independent locations, along with a backup function, so production and shipping can always be carried out on time.