CASE STUDY

Forever Rose - Flourishing together


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WE HAVE SEEN A SIGNIFICANT COST SAVING COMPARED WITH THE LASER TONER WE WERE USING BEFORE, REDUCING COSTS DOWN BY SIXTY TO SEVENTY PERCENT.

Asim Hussain, International Commercial Director, Forever Rose
Forever Rose

Forever Rose began its journey in 1999 in London, supplying lifelong roses to Royal palaces in The United Kingdom and Belgium. With headquarters in Dubai, Forever Rose is now a one stop complete luxury gifting boutique concept with long-lasting roses, premium chocolates and specially selected perfumes and Ouds.

Significant challenges

Significant challenges

Global expansion meant that Forever Rose was employing over 500 people. With the majority of these regularly performing administrative duties, the daily printing obligations were proving significant.

The existing laser printing system was often running out of toner cartridges which meant constant reordering and an ever increasing pressure on costs. Balancing the need for consistently reliable high productivity output while bringing printing costs down were factors that owner, Ebraheem Al Samadi, was determined to address.

Canon solution

Ebraheem also felt it was important to align with a company that could live up to the prestigious brand he’d cultivated at Forever Rose. By choosing Canon and the MegaTank printer, he was able to achieve all his targets simultaneously.

“WHEN IT CAME TO DEVELOPING A SOPHISTICATED AND BEAUTIFUL PRINTING PROCESS, WE DECIDED TO GO WITH CANON BECAUSE WE FELT THERE WERE NO OTHER OPTIONS TO GIVE US THE BEST POSSIBLE QUALITY,”

says Ebraheem Al Samadi.

Significant challenges

The MegaTanks allow Forever Rose to reliably print much higher volumes without being duly concerned about running out of ink or costs escalating. The front-facing integrated ink tanks makes keeping a close eye on ink levels simple. And thanks to the enhanced bottle design, refills are quick and easy when it’s time to do so. In some locations, the MegaTanks have not needed refilling in over 6 months. Hardly surprising, when you consider that just a set of 3 black high-yield bottles are capable of printing up to 18,000 pages.

Canon solution


We print on a daily basis – invoices, commercial documents, contracts – and high volume printing at an affordable price was a major consideration in choosing the Canon MegaTank printer.

The black pigment ink is ideal for printing everyday business documents at low cost, while the high-quality dye-based colour inks allows for beautifully smooth and natural photos – something that Forever Rose has exploited. When gifting a lifelong rose, customers can now choose to include a personal photo – impeccably printed on the Canon MegaTank printer – to create a stronger, more emotional connection with the intended recipient.

The Canon MegaTank printer fits in with the way Forever Rose operates and not the other way around. A large part of this is the Canon PRINT app, which makes remote printing effortless. Staff can team up their smartphone to print directly to the device without being at a PC.

Side by side

Ebraheem is confident about the future with bold plans in place that will see Forever Rose share more cherished moments internationally.

“I’m proud to say that Canon will be by our side on our journey, accomplishing one major boutique in each major city in the world,” states Ebraheem.

Undoubtedly, the Canon PIXMA G Series printer will be a key player in the decade to come.

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