Over the last half century, Rohner Spiller has worked hard to establish itself as a leading commercial printer. Thanks to a fast and high quality, end-to-end print service, the company has built up a large and loyal customer base in Switzerland across a broad range of markets, from architects and graphic designers to SME and large businesses.
Results
Established new crossmedia and digital marketing brand
Won new business
Increased page volumes by 20%
Improved production efficiencies
Objective
To launch a new cross-media brand, Querfeld1, to explore new business opportunities in digital marketing and grow print volumes.
Challenges
• Struggling to win new business
• Price of print falling
• Lacked USP
Approach
Following a number of consultations with leading cross-media solution suppliers, the customer was drawn towards Canon’s experience in the market and commitment in helping customer to implement and define new service offering.
