Find out how suppliers of book printing services can reinvent the book and create new revenue streams
Amazon may have cut its teeth in book retailing, but stakeholders in the wider book publishing process haven’t yet worked out how to align their core product — the book itself — with the unstoppable trend towards individualisation.
It’s not that the industry has neglected digital technology; publishers, PSPs and digital technology providers have combined in a ‘triangle of expertise’ to instigate a digital book printing revolution over the last decade. Print runs based on guesstimates have been replaced by streamlined on-demand manufacturing and distribution models that reduce risk and make ‘zero inventory’ a possibility.
Furthermore, allaying fears that e-books would take over, the printed book has undergone a resurgence as consumers suffering ‘digital overload’ discover the rewards of a physical medium. At $151 billion, the global market is three times the size of the music industry.
But past and present performance is no guarantee of future results. The digital production revolution has improved the status quo, but it isn’t the ‘reboot’ that will fuel future growth. The new generation of readers is adept at viewing content on multiple devices simultaneously — be it written, audio or video. As author Peter Fisk told Canon’s Future Book Forum, “Consumption has changed — in media and format, time and place, in sequence and spontaneity, in duration and perceived value.”
Our ideas of what a book is must evolve to reflect these changes. Tomorrow’s books will provide a personalised experience combining the immersive and tangible characteristics of the physical book with the capabilities of digital formats, including being instant, customisable, efficient and updateable.
The book is no longer a ‘product’, it is a ‘content service’ that has evolved into a ‘smart book’.
Peter Fisk, GeniusWorks
THE SMART BOOK IS ABOUT DELIVERING CONTENT IN A WAY THAT IS RELEVANT, APPROPRIATE AND TIMELY FOR THE USER.