What is it?
The Selling Digital Print sales workshop will equip you with the tools to help you succeed in the digital sales arena. By drawing on a mixture of hands-on experience and proven sales techniques, the workshop will deliver practical ideas that can be implemented immediately on return to the working environment.
Everyone talks about selling solutions in the digital world. But what is a solution? And how do you find one for your customers? Understanding the solution sell is essential in order for you to maximise the value of your digital investment.
Who is it for?
The Selling Digital Print workshop is aimed at all digital print sales people regardless whether they have sold digital print previously. The day is designed to be practical, using proven techniques to enable you to use these in your everyday environment.
Level one will have set you on the right road in terms of understanding the solution sell, rather than simply promoting ink on paper to your customer base. You should have gained an understanding of the difference between selling print, and selling added value.
Level two will build on that knowledge by expanding the subject further, and is suitable for all those who have completed Level one, and now feel ready to progress further in their training. The day builds upon the importance of having a sales strategy that you can follow throughout the year
Jo has worked within the print and publishing arena for more than 20 years, and has been at the forefront of the industry drive into colour digital. She brings real practical knowledge of the marketplace and its challenges to her workshops and speaking engagements. As a successful Sales Director, she has a comprehensive knowledge of the sales techniques needed for success in today’s business environment.
The dates for the Selling Digital Print Workshops are as follows:
Selling Digital Print - Level 1 - 6th March 2013