This half-day seminar has been specifically developed in conjunction with the BPiF and PrintYorkshire as an introduction to Web to Print.
It will explore the industry drivers, the strategies that have brought success and highlight the risks, benefits and potential return on investment that W2P can bring.
W2P is an all-encompassing term for doing the business of ‘print’ over the internet. End users can make print more effective and more efficient by buying online and printers can offer new services at higher margins by providing these solutions. This really is a win-win but it’s important that your strategy is the right one for your business.
Who is it for?
This seminar is designed for business owners and other directors involved in strategy decisions. It will take a 360 degree view of the business from strategy to sales and from production to finance.
What will you leave with?
- W2P – a new perspective
- Who buys print online?
- What marketers want
- Creating a marketing plan
- Creating a sales plan
- Scoping, pricing and launching
- Integration, IT and automation
- Finance, logistics and law
- Channel integration and Social Media
Peter Lancaster, Director, W2P
Peter Lancaster has 30 years’ experience in graphic arts, digital print management, and workflow solutions. Using his extensive knowledge of web-to-print and VDP environments, W2P was set up to provide both strategic and operational expertise for today’s rapidly changing market. He has helped clients deploy web-to-print systems for some household name clients in the retail, financial, healthcare and leisure markets.
Prior to W2P, Lancaster served as MD of St Ives Graphic Media, a leading provider of one-to-one marketing communications and e-procurement solutions for digital print. He was also MD of GDI, which launched Europe’s first web-to-print system for stationery products. His clients included Freeserve, BT, AOL, Sky Sports, Barclays Bank and Boots.
For more information please speak to your Account Manager