This workshop will help business owners and principals to make money from Web to Print solutions. It will explore and define the integrated processes and procedures necessary for success in this rapidly changing online world. The workshop will help delegates navigate their way through many potential pitfalls to create an e-enabled business ready to profit from the largest growth sector in the printing industry.
Web to Print is an e-enabled business process that changes the way your clients do business with you. It also necessitates a change in the way you sell, produce and invoice your work. Of course, this has to be implemented while still making a profit from existing work, so it’s vital to understand how the successful companies managed to make this transition. You will learn how to avoid the common mistakes and how to maximise the return on your investment.
Who is it for?
This workshop is designed for business owners and other senior managers who are about to make the decision to invest in Web to Print, are about to install Web to Print or need to re-evaluate the way they are working with an existing Web to Print solution. It is not a workshop suitable for operators as it is designed to take a 360 degree view of the business from strategy to sales and from production to finance.
What will you leave with?
- A clear view of the road ahead
- A new understanding of client needs
- An effective ‘Go to Market’ strategy
- A perspective of integration and automation
- A project management framework
- The knowledge and confidence to win profitable new business
Peter Lancaster, Director, W2P Ltd
Peter Lancaster has 30 years’ experience in graphic arts, digital print management, and workflow solutions. Using his extensive knowledge of Web to Print and VDP environments, W2P was set up to provide both strategic and operational expertise for today’s rapidly changing market. He has helped printer clients deploy Web to Print systems for some household name clients in the retail, financial, healthcare and leisure markets.
Prior to W2P, Peter served as MD of St Ives Graphic Media, a leading provider of one-to-one marketing communications and e-procurement solutions for digital print. He was also MD of GDI, which launched Europe’s first Web to Print system for stationery products. His clients included Freeserve, BT, AOL, Sky Sports, Barclays Bank and Boots.
For more information please speak to your Account Manager