This workshop will help business owners and principals to make the fundamental decision of whether to invest in a Web to Print solution. It will explore the industry drivers, the strategies that have brought success and highlight the risks, benefits and potential return on investment that Web to Print can bring. Delegates will leave with a clear roadmap to success.
Web to Print is an all-encompassing term for doing the business of ‘print’ over the internet. End users can make print more effective and more efficient by buying online and printers can offer new services at higher margins by providing these solutions. This really is a win-win but it’s important that your strategy is the right one for your business.
Who is it for?
This workshop is designed for business owners and other directors involved in strategy decisions. It is not a technical workshop but it will contain important information about how other communication technologies impact the bottom line of the printing industry.
What will you leave with?
- A clearer view of the road ahead
- An understanding of media convergence
- An understanding of the opportunities
- An understanding of the risks
- The compelling value proposition
- How to avoid the potholes in the road
Peter Lancaster, Director, W2P
Peter Lancaster has 30 years’ experience in graphic arts, digital print management, and workflow solutions. Using his extensive knowledge of Web to Print and VDP environments, W2P was set up to provide both strategic and operational expertise for today’s rapidly changing market. He has helped clients deploy Web to Print systems for some household name clients in the retail, financial, healthcare and leisure markets.
Prior to W2P, Peter served as MD of St Ives Graphic Media, a leading provider of one-to-one marketing communications and e-procurement solutions for digital print. He was also MD of GDI, which launched Europe’s first Web to Print system for stationery products. His clients included Freeserve, BT, AOL, Sky Sports, Barclays Bank and Boots.
For more information please speak to your Account Manager