Digital printing has always played a somewhat peripheral role within BM Druck’s business over the last 15 years. However by 2014, the Swiss offset printer’s CEO, Rene Cassis, had recognised that a distinct rise in customer demand for digital print applications, which signified the right time for this area of the business to share centre stage.
Results
Canon imagePRESS C700 has run seamlessly for eight months without servicing
Cut outsourcing costs by 80%
Productivity is up by 30%
More diverse product portfolio
Objective
Traditional offset printer looking to upgrade digital printing environment to accommodate increased customer demand for a faster service with a more diversified product offering.
Challenges
• Existing digital printing technology (Canon) needed upgrading to meet rising demand for digital print
• Most digital print work was outsourced due to high volumes coming in, costing 20,000 Swiss Francs (approximately €18,440) over a six month period (June 2014-December 2014)
• To reduce outsourcing costs of digital print volumes by bringing work in-house
• Meet customer requirement for prints on heavier/structured media types
Approach
Canon re-pitched and won existing customer contract based on high standard of service and support, the best technology (imagePRESS C700) and value for money.
Solution
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