Essentially, Canon – both in terms of products and support – has helped to take us from a run-of-the-mill copy shop, to a marketing services provider offering out-of-the-ordinary solutions.
Ali Buckman – Managing Director
“It’s a challenge to retain customer loyalty if you only offer what everyone else can,” says Buckman. “And if someone else will do it for a few pounds less, what reason does your customer have to stay loyal to you? From the outset I needed to position DPZ as something more than just a print company offering digital print from supplied artwork; I wanted to demonstrate what high-quality print could really do, and showcase new application areas that customers may have never considered possible.”
“The team at Canon takes an interest in what we do and understands our objectives – that is a unique quality we haven’t found in any other manufacturer to date.”
In early 2012, DPZ began to replace its existing printers with technology from Canon. An imagePRESS C6010 and imagePRESS C7000VP were the first to be installed, allowing DPZ to ‘increase volumes of quality-driven print considerably’. When Buckman decided to add wide format printing to the DPZ portfolio, he again turned to Canon for a printer that could meet demand for both internal and external applications. This naturally led him to the Océ Arizona series of printers. “This technology really knows no bounds. The flexibility of the machine is incredible – it can print on virtually anything,” says Buckman. “Customers can come to us with any number of ideas and we can make it happen; be it wood, plastic, metal, flooring, ceiling tiles, wall coverings, glass, doors – we now have the ability to do it all.”
“Thanks to our new capabilities and equipment, we are now also being approached for sign services including the supply and fitting of external fascias. Our belief is that if we have the means to do it, we won’t turn customers away. New challenges are always welcome and this mantra has made the company what it is today.”
Read the story and find out how DPZ has transformed into a marketing services provider.
Cut sheet colour printers
Designed for commercial printers and in-house departments, cut sheet colour printers deliver excellent print quality, new workflow solutions and extended in-line finishing for a sound return on investment.
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