For Business

How is the packaging market changing and what opportunities does that bring for print?

This guide will look at the evolving role of packaging in the marketing process and how both the changing retailer and consumer landscape is shaping it. It will look at both the present and the future of packaging from a consumer and brand perspective. From the impact of demographic changes to economic, environmental and social influences, the European packaging industry has never been so dynamic.

Guide Contents:

  • The evolution of packaging
  • Consumer perspective
  • Brand and retailer perspectives
  • The opportunity for printers