How personalisation is shaping the world of print, what are the key industries affected by this trend and what are the market opportunities for print service providers (PSPs)?
Think Personal will look in depth at the personalisation trend, its metamorphosis and how it adds value to a wide range of products and services. It will also explore how, with a variety of choices on print output, workflows and web-to-print facilities available, it’s possible to smoothly introduce personalisation into workflows for print service providers (PSPs).
Guide Contents:
- The benefits of personalisation – and why
- Trends and applications shaping its growth
- Personalisation and ROI
- Personalisation and mass customisation
- Personalisation and digital print
- Future of print and personalisation
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