Capture the moment with Canon’s new easy-to-use compact cameras

United Kingdom, Republic of Ireland, 4 January 2017 – Canon today unveils three new compact cameras that help you get ready to capture any spontaneous moment, with the introduction of the slim and stylish IXUS 185 and IXUS 190, and the mini-bridge superzoom, the PowerShot SX430 IS. The new IXUS models are the slimmest in the range, perfect if you want a camera to carry with you wherever you go, with image quality that wows. The PowerShot SX430 IS’s massive 45x zoom is perfect for families looking for a camera to take them closer to all their special moments, so they can be relived again and again.

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IXUS 185

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IXUS 190

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PowerShot SX430 IS


The power of quality and zoom, in your pocket
Each new camera captures moments in impressive 20 Megapixel quality, as well as movies in HD 720p, with powerful optical zooms that give you the freedom to get closer to the detail. The IXUS 185’s 8x and the IXUS 190’s 10x optical zooms recline back into their bodies, which are so compact they can easily be slipped into a pocket or bag, while ZoomPlus digital doubles the zoom range, perfect for getting those hard to reach shots while still at full resolution. For really long distant scenes, the PowerShot SX430 IS’s impressive 45x optical zoom puts you at the heart of the action, while the 90x ZoomPlus takes you even closer.

To help you capture every friend, family or scene in the best light, the IXUS’s new Easy Auto feature automatically selects the best camera settings for you, and locks buttons to help you avoid pressing anything by mistake. For added ease, Auto Zoom intelligently selects the best framing for stills and movies, all dependent on the number of people in shot.

With each press of the shutter, Canon’s Intelligent IS helps to ensure images are crisp, with minimal blur. Eight modes constantly adapt to the scene that’s being captured, from on a tripod to panning whilst shooting a child running, while Dynamic IS supports during movie shooting.

Create, share and remember
Newly introduced to each of the cameras is the new Date Button, which adds a date and time stamp to images for a visual reminder of when precious moments took place. Gone are the days of lengthy edits and slow uploads; you can easily share your snaps directly to social sites with the built in Wi-Fi or, with the IXUS 190 and PowerShot SX430 IS, by tapping the camera and your phone together to make an automatic wireless connection, thanks to Dynamic NFC.

IXUS 190 key features:

  • Focus on the style with an easy, ultra-slim IXUS
  • High quality results for all your best moments
  • Seamless connectivity to share and shoot remotely
  • Creative and easy with point and shoot simplicity
  • Superb HD movies with one touch of a button

IXUS 185 key features:

  • Easy, slim IXUS you can keep in your pocket
  • Brilliant results for all your best memories
  • Just point and shoot for beautifully easy results
  • Have fun with easy creative modes
  • Superb HD movies with one touch of a button

PowerShot SX430 IS key features:

  • Big zoom you’ll want for every occasion
  • Superb results for your proudest moments
  • Seamless connections for easy sharing
  • Effortless point and shoot creativity
  • Superb HD movies at the touch of a button

Pricing and availability

  • The IXUS 190 will be available at selected retailers from February 2017 with an RRP of £149.99/€219.99.
  • The IXUS 185 will be available from February 2017 with an RRP of £119.99/€149.99
  • The PowerShot SX430 IS will be available later this year at selected retailers with a RRP of £229.99/€299.99.