Get closer to your travel adventure with Canon’s new PowerShot SX740 HS with powerful 40x travel superzoom

United Kingdom, Republic of Ireland, Tuesday 31st July 2018 – Canon today launches the PowerShot SX740 HS, one of the most compact travel zoom cameras to offer 40x optical zoom (24-960mm) currently available, enabling holidaymakers to get closer to the sights without the need to carry multiple lenses. This pocket-sized travel camera also boasts 4K Ultra High Definition video capabilities, Wi-Fi¹ and Bluetooth® smartphone connectivity² and a range of intuitive automatic settings, perfect for families and holidaymakers looking for a convenient point and shoot camera.

PowerShot SX740 HS_BK
PowerShot SX740 HS_SL

This powerful, pocket-friendly superzoom camera features ZoomPlus technology, which digitally increases the 40x optical zoom to 80x. Its formidable combination of Canon's latest DIGIC 8 processor and CMOS sensor makes it easy to create sharp, colourful and high definition photos and videos from near or far, at any time of day or night.

With the PowerShot SX740 HS 4K Ultra High Definition video capabilities and 5-axis stabilisation, holiday memories can be captured from a distance in rich detail, even when photographing on the move. The PowerShot SX740 HS can also record 4K Ultra High Definition time-lapse footage, perfect for capturing a beautiful sunset, and 4K Ultra High Definition frame grabs from 4K movie, meaning treasured moments can be captured in a single approx. 8MP image.

The Canon PowerShot SX740 HS rapid auto-focus and fast responsiveness allows spontaneous moments to be photographed with ease and 10 fps continuous shooting means holiday photographs can be captured in all their glory. For the fashionably discerning traveller, the PowerShot SX740 HS comes in a sleek black or stylish silver body.

When travelling, there is an even greater emphasis on sharing and storing once-in-a-lifetime moments and the new PowerShot SX740 HS does this seamlessly. The camera integrates effortlessly with smart devices, using the free Canon Camera Connect app for compatible iOS and Android devices3

Photos and videos can be transferred from the camera to smart devices automatically for easy posting on social media, making the step from capturing to sharing with the world effortless. In addition, content can be saved on Canon’s Irista cloud storage platform or synced automatically and wirelessly to PCs and Macs4.

In addition, the Canon PowerShot SX740 HS utilises Wi-Fi1 and always-on Bluetooth® connectivity2, meaning it will maintain a connection to compatible iOS or Android devices3, tagging photos with GPS location data to map out adventures across the globe. Those documenting solo travels can also take selfies with Self Portrait mode using the approx. 180° flip-up LCD screen for perfect positioning and composition.

Canon’s powerful DIGIC 8 processor actively manages many of the advanced camera settings on the PowerShot SX740 HS, so holidaymakers can point and shoot with incredible 20.3 Megapixel results – Hybrid Auto even creates a highlight movie with the day’s photos. Zoom Framing Assist automatically adjusts the zoom or focuses on faces to achieve the best photo composition.

With 40x optical zoom, superfast DIGIC 8 processing and rich 4K Ultra High Definition resolution in a pocket-sized body, the Canon PowerShot SX740 HS is the ultimate ‘all-in-one’ solution to capture holiday adventures in crisp and rich detail.

The Canon PowerShot SX740 HS will be on sale from August 2018 with an RRP of £349.99/€419.99. Available to pre-order now from https://store.canon.co.uk/.

Key benefits:

  • 40x optical zoom in a pocket-sized, compact camera
  • Capture stunning memories in 4K Ultra High Definition video
  • Intelligent features to effortlessly deliver stunning imagery
  • Easy connectivity for instant social sharing

What’s in the box:

  • PowerShot SX740 HS (Black or silver options available)
  • Wrist strap WS-800
  • Battery Pack NB-13L
  • Battery charger CB-2LHE
  • AC Cable
  • User Manual Kit


Footnotes:

1 Equipped with Bluetooth® low energy technology. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners. Initial pairing with compatible device required.

2 Wi-Fi: Not all functions or devices are supported; see full specifications for details.

3 Mobiles: Compatible iOS and Android devices with the Canon Camera Connect app, see specifications for details.

4 Computers: Mac and PC running Canon Image Transfer Utility 2, see specifications for details.

Read Next

Canon sponsors exhibition in partnership with The Photography Movement to raise mental health awareness in the UK

LONDON, 10th October 2018 – Canon (UK) Ltd, leader in imaging solutions, is partnering with The Photography Movement to raise awareness and funds for partner charities with a three-month exhibition which aims to provoke conversations about mental health through the medium of photography.