Cross Media 2013
23 – 24 October, Business Design Centre, London | Crossmedialive.com
Cross Media 2013 brought the broadening array of new communication channels under one roof. It aimed to help marketers, publishers and printers make sense of the opportunities they present and discover how to achieve better returns on multi-channel campaigns.
With five seminar theatres, including the Canon-sponsored Print & Innovation Theatre, the event offered a wealth of learning and networking opportunities for marketers looking to understand the available channels, publishers who want to explore new revenue models for content delivery and printers looking to expand their service offering.
Canon’s Andy Harris delivered a presentation about the value of print and how to evaluate the return on-investment from print applications, in the Print & Innovation Theatre.
Canon Switzerland will be hosting a series of Business Insights events, giving customers the opportunity to learn more about the research findings from Canon’s Insight Report, The Bigger Picture.
The events will also examine the business opportunities created by the growth of cross-media and introduce the recently launched Business and Innovation Scan. This business analytics tool is designed to help PSPs review and adapt their business strategies to the rapidly evolving market. Delegates at each event will stand the chance to win a Business and Innovation Scan for their business.
If you’re interested in attending one of the Business Insights events, please contact your Professional Print Account Manager for availability.