Leading the way in cross-media
Using in-depth industry research, market knowledge and insight from independent Essential Business Builder Program consultants, Canon has developed a guide to cross-media for use by print service providers (PSPs), as well as a new entry-level workshop on cross-media.
The guide is a valuable tool for professional print buyers, publishers and marketeers. It features an introduction to cross-media and explores the opportunities it presents for PSPs. An explanation of the steps on the journey to becoming a cross-media marketing service provider (MSP) is also included. Case studies about businesses that have successfully incorporated cross-media marketing services into their offerings, and examples of effective cross-media applications provide inspiration. An independent guide to cross-media technologies, provided by leading industry analyst InfoTrends, completes the guide.
The new entry-level, one-day workshop on cross-media is the latest addition to Canon’s Essential Business Builder Program. It has been developed for commercial and in-house PSPs considering the adoption of cross-media services, and covers:
- What it means to be a marketing service provider
- How cross-media marketing can support existing clients and attract new business
- How PSPs can promote print as an integral element of integrated multi-channel marketing
- How to pitch cross-media services to potential and existing clients
- How to create effective marketing messages
- Typical marketing channels and how they can be most effectively used
- A practical exercise in building a cross-media marketing campaign
The workshop can be followed up with a program of business mentoring to support PSPs on their path to becoming marketing service providers.
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