Next level workflow optimisation with PRISMAdirect

Workflow automation is widely recognised by print service providers (PSPs) as vital in optimising production. In support of this, Canon has launched PRISMAdirect, a highly scalable management solution that streamlines the entire production workflow from order acquisition to production and fulfilment.

PRISMAdirect – offering a secure and complete Adobe PDF workflow – uses standardised JDF/JMF interfaces to integrate different systems for data input and output, helping to avoid repetitive processes, accelerate the workflow and increase productivity.

The solution comprises two main components, the Order Processing Console and the optional Webshop module, allowing PSPs to accept and process both print and non-print jobs from a variety of sources and create fully customisable and unlimited web-to-print storefronts respectively.

PRISMAdirect enables the easy management of orders and jobs with a clear and consistent overview via an intuitive interface. It also provides a view of all customer communication emails, which can be automated for rapid response and personalised as required. Meanwhile an accounting and report functionality provides financial insights into business performance.

PRISMAdirect can link to and enhance existing workflows by making them more integrated and streamlined. It allows PSPs to continue working with their existing print fleets thanks to a broad range of support for production printer systems such as PRISMAsync, EFI Fiery as well as other third party solutions. Wide format printers can also be integrated into existing workflows.

Mark Lawn, European Director of Professional Print, Canon Europe, comments:

Print jobs are getting smaller, more numerous and diverse and can come from a variety of channels. PSPs need workflow solutions that can acquire and process these jobs and manage their production and fulfilment. PRISMAdirect is flexible enough to be customised to the exact requirements of each business and can scale as the business grows.

PRISMAdirect is now available direct from Canon and through authorised resellers.

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