Content Hub

Ascent Programme Content Hub

Use the content on this hub to help your business development success now and in the future.

Canon Ascent Program Logo

Past webinars

Watch on-demand

Access the webinar recordings in your own time
  • Securing Print’s Place in the Post-Lockdown Marketing Mix

    This 45-minute webinar drew on the experiences of two high-profile former marketing heads who between them have spent hundreds of millions of pounds on print, but, importantly, are not afraid to tell it how it is and detail how print needs to up its game if it’s to retain its place at the top table.

    Watch Now

  • Supercharging your sales (in Covid)

    Understand how your salespeople are key to differentiating your business from your competitors. Using the lessons of the Neuroscience of trust (brain chemistry), learn how questioning can drive a whole different outcome approach for you and your team. Presented by Andrew Milbourn, CEO of Kiss the Fish.

    Watch Now

  • Why Creativity in Business Needs a Rebrand

    Learn how to unlock greater creative thinking throughout your business from the owners, leaders and management team, to help ensure the business can thrive in an ever-competitive market. Creativity can provide a rich, untapped potential for growth of your business and its future. Presented by Paul Spiers, founder of The New P&L Brand Purpose Institute.

    Watch Now

  • Why your sales and marketing need to be best of friends

    Expert keynote speaker and print industry business leader, Marian Stefani, explores what a marketing-led business really is and dissects the marketing-sales relationship. Every customer interaction is a marketing opportunity, so watch now to find out how to approach these situations to better your business.

    Watch Now

Podcast Coming soon


Canon Ascent Programme Podcast

Coming soon


Canon Ascent Programme Publications

To support your business growth, we have worked with the independent experts to bring you their insight, hints, and tips on a range of topics, including Marketing and Business Development.
  • Insights Report

    The latest Insight Report contains valuable market research to assist your customers and prospects in discovering the true value of print. Find out what insights you can use to keep the conversation flowing.

Meet the Mentors

If you’d like mentoring support from an industry specialist whenever you need - from one-off and ad hoc sessions to regular meetings, either in person or remotely - to suit your circumstances, then enquire today!
Talk to us to find out more
  • Jacky has 30 years of marketing experience working mostly in the print industry, developing marketing strategies, plans and tactics to support clients' business plans.

  • Jo has invaluable experience within the print industry, focussing on sales, management, behavioural training and teamwork.

  • Marian has a wealth of experience in business planning with ‘purpose’, with specialist expertise across a variety of topics including, graphic design, workflow, innovation and digital printing business strategy.

  • Richard’s core expertise lies across the marketing mix with a focus on customer insight, marketing planning, marketing communications and the importance of brand.

  • Ole-Bengt has extensive expertise across business innovation including, sales leadership, processes, business growth and management support.

  • Andrew is an inspirational leader and public speaker with an extensive experience of corporate life at the highest level and Global consultancy experience working with leading brands in FMCG, Car, packaging, publishing and technology markets.

  • Founder of The New P&L – Brand Purpose Institute & Host of The New P&L - Principles & Leadership in Business podcast series, Paul is a consultant, speaker and author on topics and trends around Principles & Leadership in Business as well Commercial Creativity and business innovation.

Talk to the team about these topics in more detail