Content Hub
Ascent Programme Content Hub
Past webinars
Watch on-demand
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Securing Print’s Place in the Post-Lockdown Marketing Mix
This 45-minute webinar drew on the experiences of two high-profile former marketing heads who between them have spent hundreds of millions of pounds on print, but, importantly, are not afraid to tell it how it is and detail how print needs to up its game if it’s to retain its place at the top table.
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Supercharging your sales (in Covid)
Understand how your salespeople are key to differentiating your business from your competitors. Using the lessons of the Neuroscience of trust (brain chemistry), learn how questioning can drive a whole different outcome approach for you and your team. Presented by Andrew Milbourn, CEO of Kiss the Fish.
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Why Creativity in Business Needs a Rebrand
Learn how to unlock greater creative thinking throughout your business from the owners, leaders and management team, to help ensure the business can thrive in an ever-competitive market. Creativity can provide a rich, untapped potential for growth of your business and its future. Presented by Paul Spiers, founder of The New P&L Brand Purpose Institute.
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Why your sales and marketing need to be best of friends
Expert keynote speaker and print industry business leader, Marian Stefani, explores what a marketing-led business really is and dissects the marketing-sales relationship. Every customer interaction is a marketing opportunity, so watch now to find out how to approach these situations to better your business.
Podcast
Canon Ascent Programme Podcast
Coming soon
Publications
Canon Ascent Programme Publications
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Insights Report
The latest Insight Report contains valuable market research to assist your customers and prospects in discovering the true value of print. Find out what insights you can use to keep the conversation flowing.
Meet the Mentors
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Jacky has 30 years of marketing experience working mostly in the print industry, developing marketing strategies, plans and tactics to support clients' business plans.
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Jo has invaluable experience within the print industry, focussing on sales, management, behavioural training and teamwork.
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Marian has a wealth of experience in business planning with ‘purpose’, with specialist expertise across a variety of topics including, graphic design, workflow, innovation and digital printing business strategy.
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Richard’s core expertise lies across the marketing mix with a focus on customer insight, marketing planning, marketing communications and the importance of brand.
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Ole-Bengt has extensive expertise across business innovation including, sales leadership, processes, business growth and management support.
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Andrew is an inspirational leader and public speaker with an extensive experience of corporate life at the highest level and Global consultancy experience working with leading brands in FMCG, Car, packaging, publishing and technology markets.
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Founder of The New P&L – Brand Purpose Institute & Host of The New P&L - Principles & Leadership in Business podcast series, Paul is a consultant, speaker and author on topics and trends around Principles & Leadership in Business as well Commercial Creativity and business innovation.