The communications market is changing and digitalisation continues to impact our everyday lives. Everywhere you look, brands are leading the consumer down the digital route. While traditional “transaction” applications, such as monochrome bank statements, invoices and policy documents are slowly fading into the past, new applications taking full advantage of today’s high-speed colour inkjet systems have emerged.
Marketers have been adapting the way they use print to communicate with their customers, making it more impactful with the use of colour. As a result, large corporates, public in-plants, print operators and IT and print service providers all started investing in advanced high-volume inkjet technology.
Business communication providers have seen a growth opportunity in promotional print and graphics arts applications. Brands have been turning up their volumes on business communications print in colour1, so these print professionals now have a chance to direct their energies to printing marketing communications applications such as direct mail, brochures, posters, manuals, flyers and inserts.
By opening themselves up to the possibility of producing high quality, business communications, print operations have been able to expand their services, answering the increasing appetite for colour2 applications.