Canon Ascent Programme - Marketing

This 45-minute webinar drew on the experiences of two high-profile former marketing heads who between them have spent hundreds of millions of pounds on print, but, importantly, are not afraid to tell it how it is and detail how print needs to up its game if it’s to retain its place at the top table.

Expert keynote speaker and print industry business leader, Marian Stefani, explores what a marketing-led business really is and dissects the marketing-sales relationship. Every customer interaction is a marketing opportunity, so watch now to find out how to approach these situations to better your business.

This webinar will support you in thinking about the long-term objectives for your business. Your business goals will help you to formulate a marketing plan, but the key to success is adapting your thinking to support the diverse challenges of your customers.

Jacky has 30 years of marketing experience working mostly in the print industry, developing marketing strategies, plans and tactics to support clients' business plans.

Richard’s core expertise lies across the marketing mix with a focus on customer insight, marketing planning, marketing communications and the importance of brand.