How to spend marketing money wisely
Please view or download the short guide linked to this article which has been prepared for you by Jacky Hobson, a leading independent marketing practitioner and consultant, as part of series of self-help documents designed to assist you in planning and implementing your marketing strategy in order to deliver optimal results.
In this short guide Jacky outlines 10 areas to consider when planning your marketing expenditure for the next year. It tackles topics ranging from adopting the right mindset and philosophy to using historical data as a benchmark for future spend.
Several important principles are addressed including making your budget affordable and realistic, defining it in a way which can be measured at the end of a specified period. Also ensuring that your marketing budget is earmarked from the outset as part of a strategic plan, and not regarded as a sum of money which is left over after all other expenses have been allocated !!
Jacky is a founding mentor within the Canon Ascent Programme, with an excellent reputation established over many years, helping Canon customers across EMEA to define and achieve their marketing ambitions.