ARTICLE

Creative Futures: Marketing collaboration for creativity

The Drum and Canon explore the future of multi-channel engagement, and how personalised, programmatic print can integrate seamlessly into an effective marketing strategy.

The role of print in omnichannel communications

The role of print in omnichannel communications

Print is one of the oldest marketing communications tools in the playbook and, thanks to the high-tech innovations and print media capabilities at marketers’ disposal today, it’s become one of the most intelligent, data-driven and connected mediums to transform marketing plans.


By combining the best of the physical and digital worlds, programmatic print has a unique role to play in creative storytelling and driving the customer-centric communications of tomorrow. The clever combination of data, creativity, targeting capabilities, marketing automation and personalisation can be seamlessly integrated into existing omnichannel marketing plans to deliver measurable impact.


Hear the story of how Creative Futures was born and learn how to unlock the power of personalised programmatic print in this video produced by The Drum.

How Creative Futures was born and learn how to unlock the power of personalised programmatic print video

How it works

But how does programmatic print really work? What are the mechanics involved? And how do you connect data, creativity, technology and measurement to build seamless omnichannel marketing that elevate the customer experience?


What happens when you bring together the brains behind each stage of this process to push the boundaries of what’s possible with personalised print through true collaboration in marketing?

Work professionals discuss what's possible with personalised print through true collaboration in marketing?

Join The Drum’s co-founder and editor-in-chief Gordon Young and Senior Editor - Branded Content at The Drum Jenni Baker, alongside Cathy Bittner, strategic business development manager at Canon Europe, as they re-tell the story of Creative Futures – an industry-wide initiative bringing together a specialist working group of experts, who all have an integral role to play in the process, with the emerging creative talent of tomorrow.


“By breaking down silos, working together and learning from each other, there’s a real opportunity to re-imagine customer-centric communication for the future by combining creativity and new tech to drive real ROI for brands,” says Bittner.


Check out the video above and download the white paper to learn the story of how Creative Futures was born and learn how to unlock the power of personalised programmatic print, featuring:

  • Nathan Rose, director of growth, Join the Dots 
  • Mark Cross, engagement director, JICMAIL
  • Lucy Swanston, founder and managing director, Nutshell Creative Marketing 
  • Sophie Grender, director of new business, Royal Mail Marketreach
  • Mike Hughes, managing director, Latcham

Creative Futures

Re-imagine omnichannel marketing communications with personalised print

Hear from the next generation of creatives and learn the top tips for omnichannel marketing excellence with print.

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