London, UK, 30th September 2025 – Canon is proud to announce its sponsorship of the 2025 British Podcast Awards, marking a pivotal moment in the company’s commitment to the podcasting industry. This year’s awards introduce a new Video Innovation category, spotlighting the rapid evolution of podcasting from audio-only to immersive, video-first experiences.
Canon champions the rise of video innovation in podcasting at the British Podcast Awards 2025
In 20251 the UK already has over 15 million people tuning in to podcasts, and the rise of video is redefining the way they’re consumed . And, with platforms like YouTube now attracting over 1 billion active users, with TV screens becoming the dominant device for consumption, creators are responding by elevating production values and embracing video as a core part of their storytelling.
Canon is at the heart of this transformation. From solo creators to professional studios, Canon’s video solutions empower podcasters to deliver cinematic-quality content with streamlined workflows. High-end podcast productions, such as The Diary of a CEO and That Peter Crouch Podcast, rely on Canon Cinema cameras including the EOS C70 and a wide range of RF lenses to achieve stunning depth of field and flawless autofocus.
“We see visual podcasting not just as a medium for audio, but as a dynamic space for visual creativity,” said Graham Payne, Product Marketing Manager, Canon UK & Ireland. “The introduction of the Video Innovation category at this year’s Awards is a timely reflection of where the industry is heading, and we’re thrilled to be part of that journey.”
The British Podcast Awards take place on Thursday 2nd October 2025 at Indigo at The O2, uniting the brightest voices in British podcasting for an evening of celebration, recognition and creative excellence.
For more information about the awards, visit the British Podcast Awards website.