Why digital mono printing is still fundamental
It’s the very nature of black-and-white applications that means mono digital printing remains an essential technology for a number of core applications, which include, but are not limited to:
- Books
- Direct mail
- Manuals
- Brochures
- Transactional prints (such as bills and statements)
The great news is that for some of these applications, recent data shows not just steady demand, but also growth opportunities. Take books, for example. In 2021, as a direct result of the COVID-19 pandemic, sales of printed books hit an all-time high of 827 million. This growth can also be attributed to the fact that younger readers are increasingly turning to print for its tactile, physical qualities2. Meanwhile, textbooks have made a comeback because, following a shift towards online resources, many academics have subsequently acknowledged that students learn better with print, which is also supported by a number of studies.
Demand is especially strong in the pharmaceutical and household products sectors - from statements and invoices, to pharmacy leaflets and technical manuals.
Lastly, the demand for packaging inserts also continues to grow, driven by consumer-protection regulations that mandate manufacturers to supply accurate operating instructions, manuals, health and safety warnings, and detailed product information in multiple languages.