How to Meet the Expectations of Today’s Multichannel Customers

Canon recently commissioned Forrester Consulting to conduct an independent study around the impact of emerging marketing and communications channels on business strategy and to inform business executives of best practices for managing customer interactions across fragmented channels.

We invited Forrester Consulting to share some highlights from this study: “Align Customer Experience to Meet the Expectations of Today’s Multichannel Customers”, which you can read in the free thought leadership paper.

forrester report

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