Canon celebrates 17ᵗʰ consecutive year of No.1 share of global interchangeable-lens digital camera market

United Kingdom, Republic of Ireland - Thursday 26ᵗʰ March 2020 — Canon Inc is proud to announce that the company’s interchangeable-lens digital cameras (DSLR and Mirrorless) have once again maintained the number one share of the global market for the 17ᵗʰ consecutive year¹ from 2003 to 2019.

Mirrorless Camera
EOS RP

DSLR Camera
EOS 90D

Mirrorless Camera
EOS M6 Mark II

Canon develops the key imaging system components featured in its EOS series of interchangeable lens cameras, CMOS image sensors, image processors and interchangeable lenses under the core concept of “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product line-up. From high-performance flagship models that are highly trusted by professionals, to entry-level models that allow users to enjoy high-image-quality shooting with easy operation. Canon continues to support the diverse needs of its customers around the world.

During the dawn of DSLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the DSLR category. Since then, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System.

In 2019, Canon launched a wide range of attractive products2 including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.

Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens-up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

Issei Morimoto, Senior Vice President of Canon Imaging Technologies & Communications Group, Europe, Middle East & Africa, commented, “Maintaining the number one share of the global interchangeable-lens digital camera market is an achievement to celebrate and reinforces Canon’s commitment within this prestigious category. With a market leading product such as the EOS R5 still to come, it is essential we continue to demonstrate technical and optical innovation in all our products, so that we provide excellence, reliability and value to our customers across EMEA”.

For more information on Canon’s digital interchangeable lens cameras, please visit:
www.canon.co.uk/cameras/interchangeable-lens-cameras



1 Based on a Canon survey.
2 Canon released six interchangeable-lens camera models in 2019: EOS RP (March), EOS 250D (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), EOS Ra (December).