Propack boosts productivity levels with Canon’s varioPRINT iX3200

United Kingdom, 22ⁿᵈ April 2022 – Propack Direct Mail Ltd. (Propack) has recently purchased a Canon varioPRINT iX3200, in a bid to increase productivity levels and further drive business growth. The new device will strengthen Propack’s print-on-demand proposition and help it attract new customers, whilst supporting the company’s sustainability efforts.

Headquartered in Huddersfield, Propack operates in the direct mail sector and employs over 70 people. The organisation was founded in 1995 as a packing business and today specialises in services such as communication solutions, print-on-demand and campaign consultancy. It produces work for local authorities such as election polling cards and council tax billing - as well as printed materials for a number of well-known brands,

Propack specialises in heavily targeted, data driven campaigns – this has resulted in a significant new contract win from a leading tourism organisation to create variable page brochures, bespoke to each recipient. As a result of this new business win, Propack had a requirement to boost its production levels to deliver over 25,000 sheets per day – an ambitious goal, which required the support of a robust and high performing device. 

Propack worked with Canon at the end of 2021 to install a varioPRINT iX3200 – a cut sheet production inkjet press which combines high image quality and wide media range with the high productivity and cost efficiency of inkjet.

The delivery of the varioPRINT iX3200 has enabled Propack to achieve faster, higher quality prints for its customers. Significant savings have been realised due to the labour-saving technologies the press offers, its high uptime and low inkjet running costs. This has allowed the organisation to increase uptime in production and virtually eliminate paper wastage. The press has also reduced Propack’s need to rely on third parties for pre-printed litho stock as it can now deliver a fully automated white paper solution.

Jason Clough, Managing Director at Propack, commented: “Since its installation, the varioPRINT iX3200 has been producing more work than four of our digital presses combined. Thanks to the new device, we’ve become a more cost-efficient business, and the increased capacity and reliability has meant we can approach new customers with confidence.  We’ve also been able to reduce our carbon footprint and boost our print-on-demand offering to deliver an even better service to our existing customers – which include Mercedes-Benz Financial Services, Moonpig and Parkinson’s UK”

The printer is also extremely simple to use, adds Clough. “I tried operating it myself and I was able to upload a job seamlessly without prior training. Despite the fact that it’s such an advanced piece of technology, there are no complications on the front end, and we can be confident it will run smoothly.”

Stuart Rising, Head of Commercial Print at Canon UK & Ireland said: “We are delighted with the results Propack has achieved in just a couple of months with the varioPRINT iX3200, and we’re looking forward to continuing to help the company achieve its ambitions and goals. The device is the perfect fit for businesses looking to invest in a press that delivers increased productivity and flexibility, in addition to outstanding print quality.”