The imaging industry is constantly evolving, with a growing need for convenience without compromising on quality. The commitment from Canon to innovation and elevating experiences for boundless creativity is reflected in the brand’s products, showcasing the power of its live production imaging ecosystem along with solutions for virtual and remote productions at all levels. From professional cinema cameras to pro video cameras, an extended PTZ camera range, compact vlogging cameras and professional VR content creation solutions, the entire breadth of the Canon portfolio will be at IBC to explore and experience.
Ryan Kamata, European Senior Product Marketing Manager at Canon Europe, said: “This is an exciting year for us with new product launches that not only revolutionise the imaging industry, but also deliver on business and consumer needs. We look forward to the conversation at our stand around hot topics like XR and remote production and we hope to surprise and delight visitors with our latest product developments.”
Building on last year’s success, the Canon stand will be divided into multiple zones, showcasing the latest launches as well as existing products from the brand.
Multi-Cam Broadcast Studio
Calling all broadcast experts and video enthusiasts, this three-part area is for you. It will show how the Canon XC protocol can enable seamless high quality IP multi-cam workflows for a range of broadcast tiers, using the Canon imaging ecosystem. A dedicated area will be converted into a Broadcast Studio that will demonstrate how Canon products can be united via XC protocol and third-party accessories to produce highly cinematic images in a live production environment. Filmmaker and Canon Ambassador Sébastien Devaud will be on hand to discuss the full setup. Products that will be featured will include the CR-N700, EOS C300 Mark III, CN8x15, XF605, EOS C70, CN-E18-80mm and more.
The second area will mimic a mid-tier environment to show how Canon cameras can allow customers, such as small studios, corporate studios, and houses of worship, to deliver colour matched, broadcast standard image quality within their budget. The studio will display products like the CR-N500, CR-N300, XF605, and EOS C70, all connected via Canon XC protocol workflow.
The third area is aimed at content creators and beginner studios using a multi-cam setup and will show a range of Canon products that offer fantastic image quality at a great price point. Products that will be displayed include the XA65, EOS R8, and PowerShot V10.
Virtual Production Studio
The Virtual Production Studio will have Canon Flex Zoom lenses that are the ideal choice for shooting with virtual backgrounds offering unrivalled lens communication, incredible shallow depth of field due to fast aperture, for an incredible output image and minimal distortion. The zone will feature a single C500 Mark II on a dolly mounted tripod to show how the lenses can communicate with the XR software, enabling the background to render in a manner which matches the lens settings. There will be a variety of virtual backgrounds as well as an example of photogrammetry.
4K PTZ Solutions
The 4K PTZ Solutions Zone includes an extensive list of products that will showcase the powerful image quality and operability of the full range of indoor and outdoor PTZ products and applications from Canon. The CR-X500, CR-X300, CR-N700, CR-N500, CR-N300, controllers, as well as Canon Auto Loop and Auto Tracking, will all be exhibited for visitors.
Virtual Reality Zone
This zone will showcase a variety of VR solutions and is specifically dedicated to products, workflows, and innovations that enable high resolution 180 and 360 virtual reality capture. The products on display include the EOS R5 C, EOS R6 Mark II and RF 5.2mm F2.8L Dual Fisheye lens.
Visitors will have the chance to immerse themselves in awe-inspiring VR content like The Birmingham Royal Ballet and a host of other impressive virtual displays.
Canon Optics will have two sections: broadcast lens and optical technology exhibits. On display will be key broadcast lenses that Canon is known for, including the UHD DIGISUPER 122 AF, CN20x50, CN8x15 and CJ20ex5B. The optical legacy exhibits will provide visitors a chance to learn about the innovation and history of Canon lenses.
Canon’s industry-leading low light imaging innovations will be on show, such as the ultra-high-sensitivity MS-500 camera equipped with SPAD sensor. Customers will be able to enter the near dark room to experience how the low light imaging technology allows you to see the unseen.
4K Reference Monitors
This zone will exhibit the incredible pixel-perfect image reproduction and monitoring tools of the Canon pro display range, ideal for live and postproduction monitoring. Products like the DP-V1830, DP-V2730 and DP-V3120 will be available for visitors to explore in this section.
Touch and Try
Finally, the Touch and Try Zone will offer a visual ‘A to Z’ representation of Canon cameras and lenses as well as allowing visitors to get ‘hands on’. The zone will be further split into designated sub zones for cinematographers, videographers, hybrid users and vloggers, featuring the C500 Mark II, C300 Mark II, EOS C70, EOS R3, EOS R5 C, PowerShot V10, S35 Flex Zoom and extensive lens portfolio.
For more information about the show, visit: https://show.ibc.org/registration