London, UK, 25th March 2026 – Canon UK & Ireland is proud to announce its renewed role as headline sponsor and sole imaging partner for the ITV bCreator™ Awards 2026 – celebrating the most influential and innovative voices in the UK creator industry.
Canon continues to strengthen its commitment to the creator community with bCreatorTM Awards partnership
For the second year, Canon confirms creators have a role at the heart of its business, empowering them through powerful yet pocketable gear, such as the PowerShot V1 and EOS R50V, designed to capture high-quality content on the move.
“At Canon, we’re incredibly proud to support content creators with the tools they rely on to bring their ideas to life. The camera has always been more than a device – it’s a catalyst for creativity, a way to express perspective, emotion and storytelling. Seeing creators push boundaries and elevate their craft is truly inspiring, and we’re delighted to partner with bCreator™ to play a role in empowering this growing and vibrant community. With so many talented creators in the mix, I’m excited to see who will stand out this year.” said Neale Conroy, Marketing Director, Imaging Technologies & Communications Group, Canon UK & Ireland.
Echoing this shared mission, Alice Audley, Founder & CEO of bCreator™, expressed her enthusiasm for Canon’s ongoing support: “We have great synergy with Canon, and its technology truly elevates the creator community. The right camera is essential for creators who take their craft seriously, and Canon’s diverse range of products cater to every skill level, helping them produce amazing content. I’m thrilled Canon has come onboard to partner with us once again this year."
For more information on the ITV bCreator™ Awards, visit: www.bcreator.co.uk