When it comes to cinema, the Hollywood-style movie trailer is an art form in itself. The format generally includes action, drama, character introductions, special effects and a teasing glimpse of the plot – all told in a visually interesting way in three minutes or less. Of course, the team putting a trailer together usually has the luxury of all the footage from a full-length feature film to choose from in the edit. Not so for Ember Films' DoP Jonathan Jones.
The multi-Emmy Award-winning director and cinematographer, whose work ranges from natural history TV programmes to commercial projects, shot his own movie trailer from scratch to showcase what a creative filmmaker can accomplish in a very short time. Unsurprisingly, it proved a complex undertaking.
The project needed intricate planning plus equipment that could be used very quickly, with no compromises in terms of quality. Jonathan used the Canon EOS C500 Mark II, teamed with Canon's first premium full-frame zoom lenses for professional cinema productions, the CN-E20-50mm T2.4 L F / FP and the CN-E45-135mm T2.4 L F / FP.
"It was a very tight shoot," he explains. "We had just two days to film everything, and literally every shot we took is in the trailer. And we didn't do any more than a couple of takes with each scene."
Although set in the Wild West, the trailer is not what you'd typically expect from the genre. Rather, it's a more nuanced, modern take on the Western, focusing on the characters and, of course, stunning visuals.