HURRAY is a Belgian based agency, distribution and retail company with a passion for skateboarding. They supply skate shops and streetwear stores around the Benelux. Their distribution expertise combined with their retail know-how, has resulted in a brand-new warehouse and showroom, six skate shops and numerous events. Since August 2021, the company has been producing personalised skateboards in their own warehouse with the help of an Arizona 1300 series flatbed printer.
Like many other companies, HURRAY faced many issues during the pandemic, such as-time-to market and stock challenges. However, they also saw an opportunity. As one of the few individual sports that were allowed at that time, skateboarding experienced a boom.